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The Idea is King
There are people who are very good at writing. Others? Art Direction is their game.
Me? I get to think for a living.
While my title has been everything from Mail Room Clerk to Creative Director the job has been the same - come up with ideas. Give writers a reason to write. Give Art Directors a reason to design. And that's where it starts. With that "Ah-ha" moment.
And between you and me?
I'd do that for food money.
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